How to Create an Effective Sales Funnel
Are you wondering how the sales funnel works? Or maybe you’ve been using ClickFunnels or any funnel builder but can’t convert your prospective clients into buyers?
I’m going to use this post to help you understand the flow of effective sales funnels to convert your prospective clients into buyers.
Watch how I create my effective sales funnel that works? Go to my YouTube channel here!
What is an Effective Sales Funnel?
An effective sales funnel is a multi-step process that moves prospects into buyers. Our aim with the sales funnel is to move your prospective clients from awareness until they are ready to purchase your product.
This is for you to convert more customers into buyers to boost sales.
Let’s dive into it as I’ll take you through everything you need to know about creating an effective sales funnel to get the results you want.
The 4 Sales Funnel Stages
From the time your traffic landed on your website until they buys from you, your prospective clients passes through different stages of your sales funnel.
If you don’t have a sales funnel in place, then you are missing a lot in building your own business (income) system.
A prospect journey might differ from one another depending on the stages inside your funnel.
So, you can create your sales funnel with as many stages as you want to depending on your business goals.
If you are having trouble with goal setting, you may want to check my blog post series about the five effective ways how to set up goals.
Here are the basic four stages to consider in creating your sales funnel:
Stage 1: Awareness Phase
At this awareness phase, the prospect learns about your website. Either this prospect landed on your website through Google search engine, YouTube, social media, or from your paid ads.
Understand that the traffic who landed on your site found something relevant to what they are searching for. And they are typically looking for answers, solutions, opinions, or related data that can help them with their queries.
These are people that have shown interest in key areas of what your business does but are early in their buyer’s journey.
Stage 2: Interest Phase
Traffic in this stage will visit other pages on your website. Pages like your blog post, about us page, your program or services.
You have to remember that website visitors are not created equal.
Some of your website visitors are simply surfing around, some are prospects educating themselves, others will sign up for your mailing list.
And some will be engaged, qualified, buy your products or use your services while others are not.
Anyway, that’s how traffic works!
Stage 3: Evaluation Phase
People in this evaluation phase will normally check what product or service do you offer and visit other pages of your site. They will look more at the benefits of what they can get from you and your product pricing.
This stage is very critical since your prospect is more likely to buy from you. This is your chance to offer discount coupons or a bonus, so they will choose you against your competition.
So you need to be responsive enough to bring this prospect to the last stage of your funnel – the purchase phase.
Stage 4: Purchase Phase
This is the last phase or stage of your effective sales funnel. The action of buying your product or using your services. This is where people are deciding to become your customer and trust their money for you.
Your duty will not end here.
Once they become customers, be consistent giving great value to build customers loyalty for them to become repeat customers and never stop growing your own passive income pipeline.
Keep in mind that funnel stages may look different depending on your business model, product, pricing, and audience.
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How To Improve Your Sales Funnel Conversion?
To improve your sales funnel conversion, you need to identify your audience buying triggers and you must have the tools to deliver this.
Tools like Wix, Lead Pages, Unbounce, or ClickFunnels.
I use WordPress and GetResponse to create my own website sales funnel.
Here’s the thing…
Website visitors who are in their awareness phase are not likely to buy your product or use your services on their first encounter with you. That’s why the more you know about your audience’s clear needs, the more effective your sales funnel becomes.
Here are some easy steps to identify your buyer’s triggers:
- Identify who to target suited for your product or services
- Tailor your messaging to those target users
- Qualify your prospects using a lead magnet
- Nurture each unique lead based on their triggers
- Market to your leads through email by giving value
- Improve your strategy to get them into the last stage of your sales funnel
How to Create a Sales Funnel That Converts!
Many people have heard of sales funnels or lead funnels but they can be difficult to build and downright impossible to do correctly without the proper know-how.
With my ten years in this online industry, I’ve tested different funnel builders like the ClickFunnels, SiteSuite, AIO WP builder, and GetResponse.
And, you may be looking for the best lead conversion funnel builder that has all the things you need or probably looking for ways to increase your sales conversions.
It doesn’t matter which tools do you prefer to use but what matters most is the strategies behind your sales funnel to convert a total stranger into a buyer.
GetResponse for me is the best sale funnels or lead funnel builder for the price to bring your no-ceiling income with automation!
Final Thoughts
It’s about time to give yourself what you and your customers deserve.
Creating and optimizing a sales funnel takes time. It’s hard work and there’s no magic pill to any success. But creating your sales funnel effectively, it’s the only way to survive in this digital world.
Take the time to create your sales funnel that matters to you and to your target customers.
Believe it or not, when you cultivate it over time and adjust your approach to cater to your audiences’ needs, this is how you can build a no-ceiling income to love your work and design your future!
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More Breakthrough Resources:
How to turn your expertise into income?
Try this 30-Day Be Your Own Boss Challenge to help you build, be in control, and automate to thrive in your business this year.
How to attract high-value coaching clients?
Check my 4-simple steps inside my free online masterclass.
How to crush your short-term and long-term goals?
Check my design your year kit and become who you want to be.
How to find your life purpose?
Check my “IKIGAI” action planner template to help you discover what career or business path that suits you.
About Jeng Cua
After borrowing her lifestyle living paycheck to paycheck, this #WFA (Work From Anywhere) mom wouldn’t let anything stop her from chasing her dreams. Her mission is pretty simple – to help burnout professional mommies to create and implement their business system to be their own boss and maximize their income without any fancy office!