How To Attract New Customers To Buy From You
Attracting new customers is one of the big challenges of most business entrepreneurs.
When I first got started in this online business, I used to be like the majority of marketers shooting in the dark. I don’t have any clues who are my customer, what they need and how I can help them.
I spent most of my time writing blog post and got stuck at the same income level for several years until I finally discovered the secret ingredients how to attract the right customers to buy from you again and again whatever you sell.
How To Persuade Someone To Buy Something From You?
Make The Most Of Your Message With Framing
Framing is an art of shaping a situation, behavior or thought in which people react to a particular choice given depending on how it is presented.
Pre-framing is a very powerful marketing techniques that allows you to let your target customer know in advance what is going to happen and what they should expect. We all know that two people who landed in the same website will often come away with two very different results – either become a buyer or not.
People decide what something means to them based on their experiences, situation and their general mindset. For many people, when they are faced with something new or something that makes them feel uncomfortable, their initial reaction will be to reject whatever has triggered that negative feeling.
By letting your target customer know in advance in your message, you are transmitting your message to be well received. A well done pre-frame can eliminate potential objections or doubts when you ask them to do something in your site – whether this is an opt-in sign up or a purchase.
Watch Video Below - The Power Of Elevator Pitch
The Power of Story Telling
Customers buy solutions to their problems and the best way to solve these are by telling your own story. Craft a narrative that is both true and inspiring to your target customers. The story people hear is the one they act (or don’t act) on. People follow people and people buy from people they like and trust.
Your story structure is about creating an emotional connection with your audience. People make decisions based on emotion. If you don’t tap into your reader’s emotions, engagement and retaining them is impossible.
Emotions help you build relationships with your audience that last longer. If you connect personally with your audience, the relationship you built can lead to long term partnership that will be very fruitful for your goals.
The goal of marketing is to drive prospects to your website, engage to purchase. Every prospect wants to think you are only talking to them and technology allows this to happen. In order for you to attract the right customers to what you sell or promote, be personal in every interaction with your prospect or customer to make them feel special.
Measure Your Marketing Results
Once you start driving traffic to your site, you need to track your marketing activities. Tracking your marketing spending as well as your results is essential to your business success.
Only invest in marketing that is traceable and trackable. It’s difficult to run a business if you don’t see your numbers. Test different business campaigns and then measure the results. Stop doing what fails and scale up more of what succeeds. If nothing works, keep taking small actions until something is successful.
Depending on who your customer is, some marketing methods will work better than others. Once you develop your customer profile, figure out how to reach them specifically. The more niche focused your business is, the easier it is to reach your market.
If you start using these methods of how to attract your target customers in your business, you will see more repeat customers and that means your business will become sustainable. Remember anyone will buy something once; you need to build a relationship to get them to buy it over and over again from you.
If you need more help to breakthroughs online – to bring your business up to the next level! I’ve created this 30-Day Be Your Own Boss Challenge that sums up the most important aspects in publishing your own signature product and recruiting an army of affiliates to thrive in your business this year.