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How To Market Any Product Successfully
You may have a great product or service but that still may not be enough to keep your business alive.
Are you running out of budget for advertising? or you maybe have so many priorities that demand your attention and your cash flow suffer due to lack of sales?
The market is changing so fast these days, and to win big in business, you can’t play by the rules of others that they literally invented, so how to play your own rule so you can manage how to market any product successfully whether you are a consultant, digital marketer, speaker, selling vitamins, gym equipment or even dogs and cats.
Are You Struggling To Market Your Product?
Most people believe what is popular is what’s best and they copy what everybody else is doing. If you want to win big, then you never do this. You need to play your own rule so you can manage how to market your product successfully for you to sustain your business profits. You do not want to depend on anyone when it comes to marketing because nobody knows your product or service like you do.
Even if you spend thousands of dollars in advertising if you don’t understand this marketing secrets that I will share with you today, you will almost be back to the same place of where you are.
Do you know the reason why?
If you think you don’t know your business, can you imagine an outsider that you are trying to convince to buy your product? Nobody cares about your business. Nobody cares about you.
The big mistake that most business start up makes is believing the business that they are in is the product or service they provide whether you are a consultant, selling vitamins, selling bags and shoes, none of these products or services means that you are in business. If you are not making money, then you are not in business.
Your business is marketing your product XYZ.
Why So Many People Are Not Putting Their Energy To Marketing?
First of all because they are bad of it. Who wants to focus their area where they are weak? If you don’t know who you really are, here’s how to start and run a business that fits your personality that can help you. You can take your personality test here.
But here’s the good news…
Marketing is learnable. When you understand the power of marketing and the marketing conversion cycle of it then this is really fun to do because when you do this right you will see money deposited to your account and those people in your selected niche of your interest will become your life long customers.
What does it mean, these people basically continuous to pay you. Headaches are in the front end but if you nail this down with the right messaging to the right market – the money is in the back end. So you need to make this right from the start because business is a competition and if you are not competitive enough, then you will lose this game. That simple.
Marketing is the money part of your business. This is the rice cooker of any business and you really, really, really and really need to understand the power of this if you are just starting your business or even if you are already in business.
The only reason customers buy on price is because they see all suppliers as more or less the same. All products and services are excellent nowadays – so having a good product will no longer bring you to riches because the only way to get rich in the 21st century is to different yourself.
So, how do you define marketing?
This is the best definition I’ve got from the internet “ the action or business activity of presenting products or services to potential customers in such a way as to make them eager to buy, including market research and advertising.
You want to position & portray whatever you have in the most attractive manner and if you don’t do this effectively, how do you think your ideal customers would know about you? or your product exists? or why they might want it?
If you don’t tell them why they should want it, then they probably won’t pay you.
In short…
MARKETING = MONEY
It’s always better that we think that our product is the best product in the world, but bottom line, are you really making money in your business? Most of us think that our business is what we do. Whatever you do this is just a line of your product or service, this is not your business. All of these are already given. Your business is marketing.
The two questions your customers are asking are:
- Why should I buy this?
- Why should I buy it from you?
Then, you should know how to answer this.
I hope this helps you to market any product successfully.
