CAMPAIGN BLUEPRINT
Product to promote:_______________________________
CREATING MY CUSTOMER AVATAR
Brief description who is you perfect customer? (target people that can benefit from your product).
A. ____________________________________________
B. _____________________________________________
C. _____________________________________________
What do you think is your customers no. 1 challenge?
_________________________________________________
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What are your 3 Powerful “Elevator Pitch”- your customer wants to hear about your product? (how to hook them with the limited time you have & show them your product benefits). Put yourself in your customers shoes.
1. _______________________________________________
2. _______________________________________________
3. _______________________________________________
Point out how you can solve your customers no.1 challenge?
______________________________________________________
What are your 3 milestones to bring your customer to a step-by-step journey. Show them a clear path to solve their no. 1 challenge/problem?
Show them a clear direction from….
POINT A TO POINT B TO POINT C
Point A:
_____________________________________________________
_____________________________________________________
Point B:
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____________________________________________________
Point C:
_____________________________________________________
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Create 3 IRRESISTIBLE HEADLINE (this will be your POWER HOOK for your customer to be attracted and get engaged with you).
Heading 1:
______________________________________________________
______________________________________________________
Heading 2:
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Heading 3:
______________________________________________________
______________________________________________________
What is your best CALL TO ACTION:
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