CAMPAIGN BLUEPRINT

 

Product to promote:_______________________________

 

CREATING MY CUSTOMER AVATAR

 

 

Brief description who is you perfect customer? (target people that can benefit from your product).

 

A.  ____________________________________________

 

B.  _____________________________________________

 

C.  _____________________________________________

 

 

What do you think is your customers no. 1 challenge?

 

_________________________________________________

 

_______________________________________________________________

 

 

What are your 3 Powerful “Elevator Pitch”- your customer wants to hear about your product? (how to hook them with the limited time you have & show them your product benefits). Put yourself in your customers shoes.

 

1. _______________________________________________

 

 

2. _______________________________________________

 

 

3. _______________________________________________

 

 

Point out how you can solve your customers no.1 challenge?

 

______________________________________________________

 

 

What are your 3 milestones to bring your customer to a step-by-step journey. Show them a clear path to solve their no. 1 challenge/problem?

 

Show them a clear direction from….
POINT A TO POINT B TO POINT C

 

 

Point A:

 

_____________________________________________________

 

_____________________________________________________

 

 

 

 

 

 

 

Point B:

____________________________________________________

 

____________________________________________________

 

 

 

 

 

Point C:

 

_____________________________________________________

 

_____________________________________________________

 

 

Create 3 IRRESISTIBLE HEADLINE (this will be your POWER HOOK for your customer to be attracted and get engaged with you).

 

Heading 1:

 

 

______________________________________________________

 

______________________________________________________

 

Heading 2:

 

______________________________________________________

 

______________________________________________________

 

Heading 3:

 

______________________________________________________

 

______________________________________________________

 

What is your best CALL TO ACTION:

 

______________________________________________________